Software: The Newest Isn’t Always the Best.

Written By Kim Williams

It seems that there are new software options for digital marketing daily, and it's easy to get swept up in the allure of the latest and greatest marketing software. However, let's pause for a moment and consider this: does your company really need to jump on every new software bandwagon that comes along?

Here are some key points to ponder:

1️⃣ A company doesn't always need the latest marketing software: While shiny new tools may promise groundbreaking features, they might not always align with your specific needs or offer significant advantages over your existing software arsenal.

2️⃣ Many times, existing software platforms can be better utilized: Rather than constantly chasing after the newest solution, take a closer look at your current software platforms' capabilities. You might be surprised at how much untapped potential lies within them.

3️⃣ Your biggest need is to know your marketing strategy: Before diving headfirst into the world of new software, you must clearly understand your marketing strategy and goals. Without this foundation, you risk investing in tools that don't move the needle for your business.

4️⃣ Conclusion - Clarify your marketing strategy and goals: Before making any investment in new software platforms, take the time to clarify your marketing strategy and goals. Understand what you're trying to achieve and how your existing tools can support these objectives. Only then can you make informed decisions about whether new software is truly necessary?

Let's focus on maximizing the potential of what we already have before rushing to adopt the next big thing. Remember, the key to marketing success lies not just in the tools we use but also in how effectively we use them to achieve our goals.

Kim Williams
As a child, Kim Williams wanted to be an actor when he grew up. Raised in Myrtle Beach, SC and working in the family business of motel management, he honed his dream by spending much of his early years “acting” as if he were not surrounded by sand fleas, tourists, and aging beach bums. After leaving Myrtle Beach to pursue a BA in religious studies at Wofford College and a Master of Divinity Degree at Southeastern Seminary, Kim Williams spent 15 years as a pastor. He left the pulpit in 1999 and discovered a passion for sales and communication helping people to get what they want, in spite of themselves—which, if you think about it, isn't that big of a career leap. Mr. Williams is a former adjunct faculty member at Queens University and Central Piedmont Community College. Kim has been guest lecturer at Wofford College, Wake Forest University, Forsyth Technical Community College and Elon University. An avid day hiker, author, father, grandfather and serial dog owner – Kim Williams believes that who we are begins with what we believe and what we believe is created by what we do every day.
https://mannamedkim.com
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