Sales and Marketing Consulting

Written By Kim Williams

Marketing Consulting

Marketing is a very broad field of work, making it a bountiful option for consultants. From email marketing to paid acquisition, to content production, there are a ton of areas that marketing consultants can assist with. Overall, these consultants will develop new strategies to help companies better target or convert their key demographic.

For example, maybe a company needs to restructure its email onboarding campaigns to increase conversions. Or, it’s been running ads for months and hasn’t been able to reduce the Cost-Per-Click (CPC), creating a desperate need to rework ongoing ad campaigns. Below are a few examples of marketing consulting roles that may peak your interest:

  • Email Marketing Consultant

  • Paid Acquisition Consultant

  • Content Marketing Consultant

Experience needed: Having a Bachelor's in Marketing/Communications is the ideal first step in becoming a marketing consultant, but it often comes down to your work experience. In the world we live in today, your degree, diploma, or certificate is often outweighed by your experience and drive to learn. As long as you have the required prior marketing experience (with examples to point to), you’ll be set up for success.

Sales Consultant

Sales consultants have a wide range of skills that help drive a business’s revenue. This can range from helping incentivize the sales team to improving the sales process on the customer’s side. A sales consultant is an advanced relationship and negotiation expert.

Experience needed: Similar to marketing, securing a sales consultant role requires proven experience and records of surpassing sales targets, and maintaining large books of business. In this role, experience outweighs a formal sales education.

Kim Williams
As a child, Kim Williams wanted to be an actor when he grew up. Raised in Myrtle Beach, SC and working in the family business of motel management, he honed his dream by spending much of his early years “acting” as if he were not surrounded by sand fleas, tourists, and aging beach bums. After leaving Myrtle Beach to pursue a BA in religious studies at Wofford College and a Master of Divinity Degree at Southeastern Seminary, Kim Williams spent 15 years as a pastor. He left the pulpit in 1999 and discovered a passion for sales and communication helping people to get what they want, in spite of themselves—which, if you think about it, isn't that big of a career leap. Mr. Williams is a former adjunct faculty member at Queens University and Central Piedmont Community College. Kim has been guest lecturer at Wofford College, Wake Forest University, Forsyth Technical Community College and Elon University. An avid day hiker, author, father, grandfather and serial dog owner – Kim Williams believes that who we are begins with what we believe and what we believe is created by what we do every day.
https://mannamedkim.com
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